Companies that regularly gift know the importance of promotional gifts. It is one of the most impactful and cost-effective marketing tools available. Of course, if you haven't started using this powerful strategy in your company yet, now would be the best time to start.
Promotional corporate gifts are a pragmatic approach that helps make a lasting impression on the receiver.
Promotional gifts act as an effective advertising medium
Gifting demonstrates a meaningful and firm incentive to work together effectively as an organization, to fortify connections involved in the line of work. Promotional gifts are also used as an introduction tool for a company, showcasing the attributes and benefits of the company's offerings. The promotional items with logo allow a quicker recognition of the products and services on the market. That being said, the next thing is how much should a promotional gift be worth? This is contingent on the company's financial resources and awareness of how significant promotional gifts are.
Promotional gifts can spread the word and represent your brand. Say, a corporation associated with education can give sustainable backpacks as promotional giveaways. Or organic cotton cosmetic & toiletry bags for those in the skincare and makeup industry. In the same way, tech companies give out computer sleeve or tote bag with compartments as appreciation gifts for employees.
Nearly every business understands the value of promotional gifts. But, of course, there may still be a sizable portion that is not fully aware of them. And, for that, we have compiled a list of 7 reasons why corporate gifts are indispensable.
Let's get into it!
Projects company values
Staying true to the company's mission means aligning the company values with client, employee, and customer relationships. Reflecting the mission in your actions demonstrates positive growth and assures the concerned parties that they are partnering with a company that prioritizes environmental and social well-being. Environmentally friendly products as corporate gifts also serve as a better business card. If customers are given flyers or business cards, for example, they would misplace them, forget about them, and eventually throw them away. Promotional items with logos and slogans, on the other hand, would remind them of your brand and values whenever they traffic the gift. It also increases the chances of attracting potential customers as the company gets exposure every time the recipient carries it around.
Gifts with a purpose send a message and make the recipients feel responsible. The IBM Institute survey reports that 41% of consumers are value-driven, while 40% are looking for services and products that align with their values. As a result, choosing sustainable swag as promotional gifts demonstrates your brand's thoughtfulness and appeals to customers positively.
Improves marketing strategy
In a world where consumer demand for sustainable items and packaging is rapidly increasing and retailers are expected to meet sustainability goals, integrating eco-friendliness into a brand is the key to winning. Shoppers want their favorite brands to reflect the same environmentally conscious values they do. And, sustainable swag can improve a company's image, appealing to the customers. Plus, it is well researched and revealed that younger generation consumers are more likely to support sustainable brands. Further, the emphasis on informative labels and clear instructions in customized corporate gifts makes it easy for the recipient to care for the product. This sheds good light on the company's service quality.
Strengthens Employee Relationship
Having a good relationship with the employees can make them feel valued and create a positive work culture. Companies can give employees meaningful, sustainable gifts like ethical backpacks and totes to make a point that they deserve high-quality, branded goods for their hard work. Well-treated employees are likely to be more productive and happy in their workplace and would even look forward to coming to work. Plus, embedding company values into the gifts will demonstrate exemplary work ethics for your people to follow.
Sets you apart from competitors
Many new businesses are springing up every day, making industry competitiveness more important than ever. Companies that offer superior morals, values, and services get the upper hand. People extend loyalty to a brand or a company because of the quality of service they receive or because of their bond with the company. Most of the time, it's a mix of the two. Thoughtful corporate gifts demonstrate that a company genuinely cares about its people and is willing to go above and beyond to make them happy. This can also aid in the development of employee and customer loyalty, resulting in a long-term and profitable partnership.
A long-lasting and memorable gift
Sustainable, personalized promotional gifts have higher resistance to wear and wear. This means customers, employees, and clients will remember the brand for a long time. A memorable gift the recipients will cherish for decades.
CSR– positive environmental and social impact
The world has much to say about environmental and social issues as a result of our pursuit of convenience. And, using sustainably sourced and manufactured products in such a situation is an excellent way to make a difference and help our planet. They have ample advantages— lowering carbon emissions, reducing waste, conserving natural resources, boosting local or larger community businesses, etc. Ethical corporate gifts are an excellent example. Conscious products made of 100% organic cotton offer robust durability and functionality and are eco-friendly. Making them ideal for green corporate gifting. Organic cotton uses less water, emits lower emissions, reduces waste, and uplifts lives.
A company's marketing principle is its identity, and it is centered on both external and internal connections. Every day is an opportunity to establish positive long-term relationships, which is possible only if a company exercises quality transactions. And, promotional gifts are extremely important in this situation. They help strengthen talent retention, and customer and business partner relationships. Corporate promotional gifts demonstrate that companies appreciate the people contributing to their success and that they value loyalty and trustworthy relationships.
This is where Terra Thread comes in to help. Terra Thread products make for perfect corporate gifts! All of Terra Thread products are:
Made with 100% Organic and Fairtrade Cotton
Processed and Manufactured per Global Organic Textile Standard (GOTS)
Color dyed using low impact GOTS Certified Dyes
Manufactured at a Fair Trade Certified Factory
Hang Tags are made using recycled kraft paper
Each purchase supports Feeding America's campaign to end hunger by helping donate meals to kids and families in need.
We can add your logo to these products as well.
Need more insight on why promotional gifts are an essential marketing tool? Reading Eco-friendly Business Gifts: The Modest Stride Toward A Greener Environment should help with that. Once you're convinced, you might want to check out these 5 Employee Appreciation Gifts From Terra Thread!